This sign originally came to us as a concept design using cedar as a key material in the building extension of the Dunedin Allpress Roastery. After discussions and a few paper layouts we landed on maximising the branding exposure opportunity with illumination. If you have a high profile location nighttime illumination is essential in creating stand out signage.

This LED block sign is lit from within, the CNC machine traveled nearly 1km to make the grooves and cuts to reveal the shape, which was then layered with 3M translucent vinyl and block to the edges.