Te Matiti roughly translates to: 'the tree where people gather to seek nourishment.' A fitting name for the cafe space within the new Otago Business School. We played with 3D logos, block price boards and simple colours to create a look but enough identity to stand out. Using Autex Vertiface & Cube we brought texture in to the main brand walls. The 90% post consumer recycled material helped soften the large scale logos verses more traditional hard substrates, giving them a tactile quality. The slotted block price board creates a focus for the back wall, its versatility means the team can update their selection easily when needed and add in any promotions or messages. The coffee machine wrap brings in a more literal interpretation of the Te Matiti definition, which works well to provide a point of interest on the counter and pull the colour palate in the cafe together.